Use this remarkable tool to realign your marketing campaign with what will give you the best results. What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: It’s called SWOT […]
The right technology will create a database that helps you personalize each customer interaction. The concept of shopping has changed dramatically over the decades, with one survey revealing that customers now make 51 percent of their purchases online. For retailers, this has created a push toward a greater online presence, even among businesses specializing in local products. However, […]
Find out more about one of the best organizational structures for any presentation, and learn how to apply it to make positive changes, deliver presentations that will be remembered, and drive results. If the goal of your presentation is persuasion, let me introduce you to my favorite organizational structure for any presentation given for the […]
Don’t hire an influencer for your social media marketing until you’ve considered these six things. Influencer marketing is rapidly growing in popularity and demand — there isn’t a more powerful marketing channel for driving brand awareness. Brands are quickly understanding that a successful campaign can’t just be thrown together — there are many components that […]
Grow your business with these simple tips. Do you have a favorite lunch spot? Maybe a cafe that once made a great impression on you? If so, that’s the power of branding at work. Your brand image is often the difference between having a lifelong relationship with loyal customers and never being discovered at all. […]
The best marketers are those who are most in tune with their customers. They understand what consumers want, when they want it and how they want it delivered. Of course, this level of understanding is much easier to discuss than achieve. It’s often challenging to figure out what motivates a consumer. Lately, top brands and […]
Successful marketing campaigns don’t just appear out of thin air. But the planning phase is especially crucial. Starting a new marketing strategy is exciting. You’ll get to come up with creative new ideas, see your brand applied in new contexts and in new ways, and hopefully see a positive ROI that makes all your peers […]
Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family. Humans rely on their network to make decisions about where to go, what to do and what to buy. Ninety-two percent of consumers trust referrals from people […]
You can have the best sales piece in the world, but if it’s missing one critical ingredient, it’s guaranteed to fail. You can have the best sales piece in the world, but if it’s missing one critical ingredient, you could see virtually no response to it. We don’t want that to happen. If you want […]
Want to make your company a little more environmentally friendly? Here’s how to do it without sacrificing sales. If you want your business to be more sustainable, you need to market effectively. Whether bringing to market an eco-friendly product, forging innovation within your manufacturing process to reduce environmental impact, or providing services that allow your […]
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