Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after. Most people absolutely hate selling, and for good reason. The entire idea of bothering someone,
Every campaign is unique in its details but all the successful ones share the same key ingredients. There is a recipe you can follow for a successful campaign that will satisfy your audience. While you may need to tweak some of the ingredients
Creating a demand for something you can’t deliver will hurt your brand reputation and your bottom line. A solid marketing plan is crucial to support growth as you’re scaling a company. But how do you know when you should flip
The basics of how relationships blossom and how trust is formed spans generations. Some of the best lessons in entrepreneurship come from the people who have been in the game longer than we. For me, that person is my grandfather.
A floundering marketing strategy isn’t failure, but ignoring reality and refusing to adjust will be. No entrepreneur has a perfect first marketing campaign. Even if you’re experienced as a marketer or entrepreneur, you can’t really dial things
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