Mastering the art of the sale isn’t just about enticing potential customers to engage with your business, but about keeping them moving down the sales funnel all the way to the contract’s dotted line. Within this sales funnel, many businesses get lost. While they’re able to generate qualified leads, they aren’t able to transform those potential customers […]
Just last year, mobile devices overtook desktop in internet usage. By providing consumers personalized information and promoting products and services directly to their phones, mobile marketing is a great resource for brands big and small. What makes mobile marketing stand out from other forms? Some of the main components of mobile marketing include push notifications, QR codes, app-based […]
Reach your audience effectively without compromising quality. If you’re an entrepreneur just getting started, you know the meaning of a budget. You also probably know that in order to get your business idea off the ground, you have to reach your chosen audience at the right time. To help you do this cheaply, without compromising […]
No, influencer marketing doesn’t have to be expensive. And, no, you needn’t always compensate influencers. Whom would you rather get advice from: a close friend or a brand? The answer for most people is, obviously, a friend. And, given the ever-widening transparency on the web, the definition of “friend” is expanding to include influencers. Influencers […]
A rewards program can help you build customer loyalty, deepen engagement and serve as a marketing benefit you can tout to attract new customers. A rewards program can help you build customer loyalty, deepen engagement and serve as a marketing benefit you can tout to attract new customers. Need proof? Research shows consumers in the United States […]
Businesses are increasingly using customer experience to differentiate their brand yet 30% of senior leaders are confused about who should take ownership of it. Chief marketing officers and other C-suite executives are unclear who should be in charge of the customer experience. This confusion is a key challenge for 30% of the UK and US marketers, CEOs and chief customer officers surveyed by software […]
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