Video is one of the best way to engage and attract customers on the social platform. Today, one of the best ways to engage customers is through video. Facebook videos can be a great, cost-effective way to do that. Creating a Facebook video campaign sounds daunting, but with a few easy tips and tricks, you’ll be able to […]
At its core, marketing is a form of communicating with consumers in the hopes of selling them a product or service. However, it’s often a complicated dance of finding new and exciting ways to entice customers. In this social-media-dominated world, the choreography is increasingly detail-oriented and high-tech. Yet it’s for this very reason that the most powerful […]
Do you ever question whether you’re doing all you can for your content strategy? Do you get the sense that your peers are outperforming you? Entrepreneurs are usually a brand’s first marketer. On average, about 28 percent of an organization’s entire marketing budget is spent on content marketing, making it one of the most significant marketing strategies […]
Consider, for a moment, your local coffee shop. It doesn’t serve frappuccinos like the Starbucks on the next block. It may not boast an extensive menu of pastries and sandwiches. What this local shop does offer is a certain level of intimacy and connection. Each server knows your usual order by heart and even the owner […]
If you’re going up against big players in your market, automation can save time and money while collecting big-data insights for your small business. Let’s face it: It can be overwhelming to keep up with new digital-marketing strategies, social media, drip campaigns and all the other emerging opportunities in the world of marketing technology. There’s so much […]
Small business owners have a lot on their plate. Oftentimes they’re doing it all – ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind. Small business owners have a lot on their plate. Oftentimes they’re doing it all – ordering inventory, responding to customers, managing employees. Marketing their […]
Why it’s so much more than updating a logo and design elements. Any marketer that has been through a brand refresh has likely imagined the same nightmare scenario. After a lot of hard work, sweat and tears, you launch your new and improved brand, but it misses the mark. The brand upgrade gets reviewed as just a […]
Every business needs a sustainable influx of customers if it wants to be successful. All entrepreneurs need to master the ability to win new customers. How well you can introduce new clients to your business, irrespective of its sector and size, will determine the level of success and longevity you are likely to have. In reality, there are literally hundreds […]
What’s in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings. “Know thyself.” It’s an old saying, but one more business owners would do well to heed. There are many brand-related mistakes an entrepreneur can make, like overdoing an ad campaign or not being transparent about your products, but […]
Customers are primarily concerned about two things: your product quality and good communication. What are you doing to up your game? Smart brands know that customers are the lifeblood of their business. Customers, in fact, are the core reason you can open up shop (whether that means online or brick and mortar) every day and […]
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