A floundering marketing strategy isn’t failure, but ignoring reality and refusing to adjust will be. No entrepreneur has a perfect first marketing campaign. Even if you’re experienced as a marketer or entrepreneur, you can’t really dial things in until you have data to inform your campaign. So let’s say you have a marketing strategy that’s, for […]
There’s a lot to learn from one of the world’s largest tech companies! Source: www.entrepreneur.com
Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after. Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, […]
Creating a demand for something you can’t deliver will hurt your brand reputation and your bottom line. A solid marketing plan is crucial to support growth as you’re scaling a company. But how do you know when you should flip the marketing switch and go live? The answer is pretty intuitive: not until you’re ready. The secret is […]
For strategic advantage and breakthrough innovation, build diverse teams that take an empathetic view of the customer experience. Apple’s iPad, Nike’s Flyknit sneakers, Hint Water. Creative design delivered the breakthrough success of all of these products. Instead of starting with an existing formula already in the market, the designers focused on an unmet need: to […]
Each day, consumers are bombarded with a cacophony of brands. Taglines and slogans shout from TV, radio and the Internet; they vie for attention on store shelves and billboards. It can be difficult for consumers to make sense of the noise, and it can be even more difficult for brands to be heard. Brands with […]
Retailers need to pay special attention to this group! Millennials, born between 1981 and 1997, now number greater than 75 million and have become the largest living population, according to recent estimates from the U.S. Census Bureau. Needless to say, they are a very important retail segment. Retailers need to pay special attention to this group and even […]
Secure payments serve a functional purpose in your business, but they can also serve double duty as a marketing benefit -particularly now that so many customers have experienced card fraud or security breaches. Here are a few ideas on how you can incorporate the fact that you offer secure payments into your marketing campaigns. Prove […]
The power of a good story All entrepreneurs have, or should have, an elevator pitch or quick five-minute speech about their company or idea; that pitch is ready to go should they find themselves in front of a potential investor or business partner. These pitches are well-rehearsed, honed and delivered hundreds of times in different social settings and […]
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