The basics of how relationships blossom and how trust is formed spans generations. Some of the best lessons in entrepreneurship come from the people who have been in the game longer than we. For me, that person is my grandfather. While he was still around he taught me a lot about business and life. Grandparents often have a […]
A floundering marketing strategy isn’t failure, but ignoring reality and refusing to adjust will be. No entrepreneur has a perfect first marketing campaign. Even if you’re experienced as a marketer or entrepreneur, you can’t really dial things in until you have data to inform your campaign. So let’s say you have a marketing strategy that’s, for […]
To market yourself or your brand on Instagram, there are many ways to get huge followings and user engagement without buying followers. Harnessing the platform’s digital tools, from hashtags to filters, develops a brand aesthetic and drives increased traffic to your profile. Instagram also boosts your brand’s visibility with tools to seamlessly share via other […]
10 crucial leadership skills (infographic).
There’s a lot to learn from one of the world’s largest tech companies! Source: www.entrepreneur.com
Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after. Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, […]
Every campaign is unique in its details but all the successful ones share the same key ingredients. There is a recipe you can follow for a successful campaign that will satisfy your audience. While you may need to tweak some of the ingredients to add a new element — each time you make this recipe, there’s a good chance it will […]
Creating a demand for something you can’t deliver will hurt your brand reputation and your bottom line. A solid marketing plan is crucial to support growth as you’re scaling a company. But how do you know when you should flip the marketing switch and go live? The answer is pretty intuitive: not until you’re ready. The secret is […]
For strategic advantage and breakthrough innovation, build diverse teams that take an empathetic view of the customer experience. Apple’s iPad, Nike’s Flyknit sneakers, Hint Water. Creative design delivered the breakthrough success of all of these products. Instead of starting with an existing formula already in the market, the designers focused on an unmet need: to […]
Employees are the lifeblood of any company. Whether you’re a brand new startup or a fairly well-established brand, your ability to achieve your goals is ultimately going to depend on what you get out of the people who work for you. This requires more than just hiring the most talented people available. A lot of it has to do with […]
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