13Ιούλ

7 pieces of information necessary for any marketing strategy

Successful marketing campaigns don’t just appear out of thin air. But the planning phase is especially crucial. Starting a new marketing strategy is exciting. You’ll get to come up with creative new ideas, see your brand applied in new contexts and in new ways, and hopefully see a positive ROI that makes all your peers […]

11Ιούλ

4 steps to create a lasting brand identity

It’s natural that small business owners would associate the notion of branding only with big corporations. That couldn’t be further from the truth. We’re all familiar with slogans like “Just Do It,”  “Live Más” (Spanish for «more») and “Because You’re Worth It.” These slogans have become synonymous with the brands they represent, so it’s natural […]

05Ιούλ

8 ways to boost your creativity

Get your body moving or try something new before your next brainstorming session. Your daring mindset will follow you back to the office and inspire something great. Creativity is essential to your business strategy. I’m not talking about using sales and marketing creatively. I’m talking about using your creativity to market and sell. There’s a […]