11Σεπ

5 strategies for getting press for your small business

Small business owners have a lot on their plate. Oftentimes they’re doing it all – ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind. Small business owners have a lot on their plate. Oftentimes they’re doing it all – ordering inventory, responding to customers, managing employees. Marketing their […]

07Σεπ

3 crucial tips to undergo a brand facelift

Why it’s so much more than updating a logo and design elements. Any marketer that has been through a brand refresh has likely imagined the same nightmare scenario. After a lot of hard work, sweat and tears, you launch your new and improved brand, but it misses the mark. The brand upgrade gets reviewed as just a […]

27Ιούλ

5 tips for building a strong brand identity

What’s in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings. “Know thyself.” It’s an old saying, but one more business owners would do well to heed. There are many brand-related mistakes an entrepreneur can make, like overdoing an ad campaign or not being transparent about your products, but […]

24Ιούλ

How business planning leads to better management

Here are three steps to help get you planning better, and putting those plans in motion. In my experience leading dozens of business planning workshops in countries all over the world, I’d say only about 10% to 15% of teams I’ve encountered have an effective business planning process. Sounds low, doesn’t it? What many business owners fail […]

21Ιούλ

The -ins and outs- of SWOT analysis for marketing growth

Use this remarkable tool to realign your marketing campaign with what will give you the best results. What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: It’s called SWOT […]

20Ιούλ

Why your retail business needs CRM software

The right technology will create a database that helps you personalize each customer interaction. The concept of shopping has changed dramatically over the decades, with one survey revealing that customers now make 51 percent of their purchases online. For retailers, this has created a push toward a greater online presence, even among businesses specializing in local products. However, […]

19Ιούλ

Creating sales presentations that convince prospects to buy

Find out more about one of the best organizational structures for any presentation, and learn how to apply it to make positive changes, deliver presentations that will be remembered, and drive results. If the goal of your presentation is persuasion, let me introduce you to my favorite organizational structure for any presentation given for the […]

18Ιούλ

6 must Do’s when creating an influencer marketing campaign

Don’t hire an influencer for your social media marketing until you’ve considered these six things. Influencer marketing is rapidly growing in popularity and demand — there isn’t a more powerful marketing channel for driving brand awareness. Brands are quickly understanding that a successful campaign can’t just be thrown together — there are many components that […]