A floundering marketing strategy isn’t failure, but ignoring reality and refusing to adjust will be. No entrepreneur has a perfect first marketing campaign. Even if you’re experienced as a marketer or entrepreneur, you can’t really dial things in until you have data to inform your campaign. So let’s say you have a marketing strategy that’s, for […]
Each day, consumers are bombarded with a cacophony of brands. Taglines and slogans shout from TV, radio and the Internet; they vie for attention on store shelves and billboards. It can be difficult for consumers to make sense of the noise, and it can be even more difficult for brands to be heard. Brands with […]
While market saturation is often a deterrent for small-business hopefuls, it doesn’t have to be. Here’s how to compete. Imagine you’re a first-time entrepreneur, excited about your product idea and optimistic about the state of the market for small businesses: Your product has been tested and is ready to go, and your launch date has been set, but […]
The power of a good story All entrepreneurs have, or should have, an elevator pitch or quick five-minute speech about their company or idea; that pitch is ready to go should they find themselves in front of a potential investor or business partner. These pitches are well-rehearsed, honed and delivered hundreds of times in different social settings and […]
Video is one of the best way to engage and attract customers on the social platform. Today, one of the best ways to engage customers is through video. Facebook videos can be a great, cost-effective way to do that. Creating a Facebook video campaign sounds daunting, but with a few easy tips and tricks, you’ll be able to […]
At its core, marketing is a form of communicating with consumers in the hopes of selling them a product or service. However, it’s often a complicated dance of finding new and exciting ways to entice customers. In this social-media-dominated world, the choreography is increasingly detail-oriented and high-tech. Yet it’s for this very reason that the most powerful […]
Do you ever question whether you’re doing all you can for your content strategy? Do you get the sense that your peers are outperforming you? Entrepreneurs are usually a brand’s first marketer. On average, about 28 percent of an organization’s entire marketing budget is spent on content marketing, making it one of the most significant marketing strategies […]
Consider, for a moment, your local coffee shop. It doesn’t serve frappuccinos like the Starbucks on the next block. It may not boast an extensive menu of pastries and sandwiches. What this local shop does offer is a certain level of intimacy and connection. Each server knows your usual order by heart and even the owner […]
If you’re going up against big players in your market, automation can save time and money while collecting big-data insights for your small business. Let’s face it: It can be overwhelming to keep up with new digital-marketing strategies, social media, drip campaigns and all the other emerging opportunities in the world of marketing technology. There’s so much […]
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