17Ιούλ

5 steps to becoming a more recognizable brand

Grow your business with these simple tips. Do you have a favorite lunch spot? Maybe a cafe that once made a great impression on you? If so, that’s the power of branding at work. Your brand image is often the difference between having a lifelong relationship with loyal customers and never being discovered at all. […]

11Ιούλ

4 steps to create a lasting brand identity

It’s natural that small business owners would associate the notion of branding only with big corporations. That couldn’t be further from the truth. We’re all familiar with slogans like “Just Do It,”  “Live Más” (Spanish for “more”) and “Because You’re Worth It.” These slogans have become synonymous with the brands they represent, so it’s natural […]