To market yourself or your brand on Instagram, there are many ways to get huge followings and user engagement without buying followers. Harnessing the platform’s digital tools, from hashtags to filters, develops a brand aesthetic and drives increased traffic to your profile. Instagram also boosts your brand’s visibility with tools to seamlessly share via other […]
10 crucial leadership skills (infographic).
Every campaign is unique in its details but all the successful ones share the same key ingredients. There is a recipe you can follow for a successful campaign that will satisfy your audience. While you may need to tweak some of the ingredients to add a new element — each time you make this recipe, there’s a good chance it will […]
Each day, consumers are bombarded with a cacophony of brands. Taglines and slogans shout from TV, radio and the Internet; they vie for attention on store shelves and billboards. It can be difficult for consumers to make sense of the noise, and it can be even more difficult for brands to be heard. Brands with […]
Technique #1: Make and use lists. There is not a single time management discipline or system on earth that doesn’t revolve around making and using lists. You cannot carry it all in your head. For years, I’ve operated with four basic lists: My Schedule.This is for the entire year, day by day. Things-to-Do List. This is a […]
Secure payments serve a functional purpose in your business, but they can also serve double duty as a marketing benefit -particularly now that so many customers have experienced card fraud or security breaches. Here are a few ideas on how you can incorporate the fact that you offer secure payments into your marketing campaigns. Prove […]
The power of a good story All entrepreneurs have, or should have, an elevator pitch or quick five-minute speech about their company or idea; that pitch is ready to go should they find themselves in front of a potential investor or business partner. These pitches are well-rehearsed, honed and delivered hundreds of times in different social settings and […]
Powerful social-media trends affecting both users and brands are strengthening and accelerating. In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, […]
At its core, marketing is a form of communicating with consumers in the hopes of selling them a product or service. However, it’s often a complicated dance of finding new and exciting ways to entice customers. In this social-media-dominated world, the choreography is increasingly detail-oriented and high-tech. Yet it’s for this very reason that the most powerful […]
Do you ever question whether you’re doing all you can for your content strategy? Do you get the sense that your peers are outperforming you? Entrepreneurs are usually a brand’s first marketer. On average, about 28 percent of an organization’s entire marketing budget is spent on content marketing, making it one of the most significant marketing strategies […]
Social media