Successful marketing campaigns don’t just appear out of thin air. But the planning phase is especially crucial. Starting a new marketing strategy is exciting. You’ll get to come up with creative new ideas, see your brand applied in new contexts and in new ways, and hopefully see a positive ROI that makes all your peers […]
Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family. Humans rely on their network to make decisions about where to go, what to do and what to buy. Ninety-two percent of consumers trust referrals from people […]
You can have the best sales piece in the world, but if it’s missing one critical ingredient, it’s guaranteed to fail. You can have the best sales piece in the world, but if it’s missing one critical ingredient, you could see virtually no response to it. We don’t want that to happen. If you want […]
It’s natural that small business owners would associate the notion of branding only with big corporations. That couldn’t be further from the truth. We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for “more”) and “Because You’re Worth It.” These slogans have become synonymous with the brands they represent, so it’s natural […]
Want to make your company a little more environmentally friendly? Here’s how to do it without sacrificing sales. If you want your business to be more sustainable, you need to market effectively. Whether bringing to market an eco-friendly product, forging innovation within your manufacturing process to reduce environmental impact, or providing services that allow your […]
Mastering the art of the sale isn’t just about enticing potential customers to engage with your business, but about keeping them moving down the sales funnel all the way to the contract’s dotted line. Within this sales funnel, many businesses get lost. While they’re able to generate qualified leads, they aren’t able to transform those potential customers […]
Get your body moving or try something new before your next brainstorming session. Your daring mindset will follow you back to the office and inspire something great. Creativity is essential to your business strategy. I’m not talking about using sales and marketing creatively. I’m talking about using your creativity to market and sell. There’s a […]
All the referral program magic in the world won’t help if your customers don’t like your company enough to send their networks your way. Nielsen data suggests that “Ninety-two percent of consumers trust referrals from people they know.” Combine that fact with the way startup-world unicorns Uber, Airbnb and others have used incentivized referrals to drive their viral growth, and […]
Just last year, mobile devices overtook desktop in internet usage. By providing consumers personalized information and promoting products and services directly to their phones, mobile marketing is a great resource for brands big and small. What makes mobile marketing stand out from other forms? Some of the main components of mobile marketing include push notifications, QR codes, app-based […]
1. Focus “It’s been said that leadership is making important but unpopular decisions. That’s certainly a partial truth, but I think it underscores the importance of focus. To be a good leader, you cannot major in minor things, and you must be less distracted than your competition. To get the few critical things done, you must […]
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