Why big companies need to act with a startup mentality when it comes to product launches (5 min read)
Top brands should remain agile and not be scared to admit when a formula is no longer working, according to marketers from Nokia, Lego and FatFace. The brands were speaking at a Launch 360 event, hosted by agency Five by Five, in London last week (11 May), where Sara Holt, digital marketing director at Lego, […]
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