Every campaign is unique in its details but all the successful ones share the same key ingredients. There is a recipe you can follow for a successful campaign that will satisfy your audience. While you may need to tweak some of the ingredients to add a new element — each time you make this recipe, there’s a good chance it will […]
For strategic advantage and breakthrough innovation, build diverse teams that take an empathetic view of the customer experience. Apple’s iPad, Nike’s Flyknit sneakers, Hint Water. Creative design delivered the breakthrough success of all of these products. Instead of starting with an existing formula already in the market, the designers focused on an unmet need: to […]
While market saturation is often a deterrent for small-business hopefuls, it doesn’t have to be. Here’s how to compete. Imagine you’re a first-time entrepreneur, excited about your product idea and optimistic about the state of the market for small businesses: Your product has been tested and is ready to go, and your launch date has been set, but […]
Here are three steps to help get you planning better, and putting those plans in motion. In my experience leading dozens of business planning workshops in countries all over the world, I’d say only about 10% to 15% of teams I’ve encountered have an effective business planning process. Sounds low, doesn’t it? What many business owners fail […]
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