Reach your audience effectively without compromising quality. If you’re an entrepreneur just getting started, you know the meaning of a budget. You also probably know that in order to get your business idea off the ground, you have to reach your chosen audience at the right time. To help you do this cheaply, without compromising […]
No, influencer marketing doesn’t have to be expensive. And, no, you needn’t always compensate influencers. Whom would you rather get advice from: a close friend or a brand? The answer for most people is, obviously, a friend. And, given the ever-widening transparency on the web, the definition of “friend” is expanding to include influencers. Influencers […]
Customer experience is critical. Getting it right is more than just a tech fix, success extends to the very language you use. Communication is at the heart of human interaction, and it can make or break a business. Being able to communicate effectively with customers can lead to increased sales, repeat business and referrals. On the other […]
Rebranding is an incredible challenge for any company, and the uniqueness of the task guarantees there will always be new things to learn. Rebranding is an incredible challenge for any company, and the uniqueness of the task guarantees there will always be new things to learn. You might say that some of the lessons are […]
Hey, all you food entrepreneurs out there: You need to take note and get in on the act, quickly. The term “Food Porn,” believe it or not, wasn’t coined in the age of Instagram, but was in fact first entered into the cultural vortex by feminist critic Rosalind Coward, in her 1984 book Female Desire. Food porn, […]
Five reasons brands are what really matter to your consumers and your bottom line. Contrary to what many entrepreneurs may think, a product is not a brand. Many companies just starting out launch products — a new innovation or new way replacing the old way, assuming there is an old way. Here is where they’ve gone […]
A rewards program can help you build customer loyalty, deepen engagement and serve as a marketing benefit you can tout to attract new customers. A rewards program can help you build customer loyalty, deepen engagement and serve as a marketing benefit you can tout to attract new customers. Need proof? Research shows consumers in the United States […]
How can you connect with millennials and Gen Z? College students represent an exciting market opportunity for many brands. These students, usually aged 18-24 years old, are just starting to create what could be life-long relationships with companies and brands in a variety of industries. It’s an ideal connection for brands because while students’ brand […]
The year is nearly halfway through, and you may already be feeling you’re behind in reaching the organization’s ambitious 2017 revenue goals. No reason to worry yet, but before your anxiety turns into a mid-year panic attack, it’s a good idea to keep your eye on a few key strategic areas. The following three, when […]
Millennials will account for 50% of the global workforce within the next four years so brands need to understand how to manage them more effectively. That means creating a collaborative environment where people are continually challenged so they don’t get bored and allowing them to take ownership of their development, says Helen Tupper, careers consultant and […]
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