Every business needs a sustainable influx of customers if it wants to be successful. All entrepreneurs need to master the ability to win new customers. How well you can introduce new clients to your business, irrespective of its sector and size, will determine the level of success and longevity you are likely to have. In reality, there are literally hundreds […]
What’s in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings. “Know thyself.” It’s an old saying, but one more business owners would do well to heed. There are many brand-related mistakes an entrepreneur can make, like overdoing an ad campaign or not being transparent about your products, but […]
Customers are primarily concerned about two things: your product quality and good communication. What are you doing to up your game? Smart brands know that customers are the lifeblood of their business. Customers, in fact, are the core reason you can open up shop (whether that means online or brick and mortar) every day and […]
Here are three steps to help get you planning better, and putting those plans in motion. In my experience leading dozens of business planning workshops in countries all over the world, I’d say only about 10% to 15% of teams I’ve encountered have an effective business planning process. Sounds low, doesn’t it? What many business owners fail […]
Use this remarkable tool to realign your marketing campaign with what will give you the best results. What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: It’s called SWOT […]
The right technology will create a database that helps you personalize each customer interaction. The concept of shopping has changed dramatically over the decades, with one survey revealing that customers now make 51 percent of their purchases online. For retailers, this has created a push toward a greater online presence, even among businesses specializing in local products. However, […]
Find out more about one of the best organizational structures for any presentation, and learn how to apply it to make positive changes, deliver presentations that will be remembered, and drive results. If the goal of your presentation is persuasion, let me introduce you to my favorite organizational structure for any presentation given for the […]
Don’t hire an influencer for your social media marketing until you’ve considered these six things. Influencer marketing is rapidly growing in popularity and demand — there isn’t a more powerful marketing channel for driving brand awareness. Brands are quickly understanding that a successful campaign can’t just be thrown together — there are many components that […]
Grow your business with these simple tips. Do you have a favorite lunch spot? Maybe a cafe that once made a great impression on you? If so, that’s the power of branding at work. Your brand image is often the difference between having a lifelong relationship with loyal customers and never being discovered at all. […]
The best marketers are those who are most in tune with their customers. They understand what consumers want, when they want it and how they want it delivered. Of course, this level of understanding is much easier to discuss than achieve. It’s often challenging to figure out what motivates a consumer. Lately, top brands and […]
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