The power of a good story All entrepreneurs have, or should have, an elevator pitch or quick five-minute speech about their company or idea; that pitch is ready to go should they find themselves in front of a potential investor or business partner. These pitches are well-rehearsed, honed and delivered hundreds of times in different social settings and […]
Powerful social-media trends affecting both users and brands are strengthening and accelerating. In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, […]
Video is one of the best way to engage and attract customers on the social platform. Today, one of the best ways to engage customers is through video. Facebook videos can be a great, cost-effective way to do that. Creating a Facebook video campaign sounds daunting, but with a few easy tips and tricks, you’ll be able to […]
At its core, marketing is a form of communicating with consumers in the hopes of selling them a product or service. However, it’s often a complicated dance of finding new and exciting ways to entice customers. In this social-media-dominated world, the choreography is increasingly detail-oriented and high-tech. Yet it’s for this very reason that the most powerful […]
Do you ever question whether you’re doing all you can for your content strategy? Do you get the sense that your peers are outperforming you? Entrepreneurs are usually a brand’s first marketer. On average, about 28 percent of an organization’s entire marketing budget is spent on content marketing, making it one of the most significant marketing strategies […]
Consider, for a moment, your local coffee shop. It doesn’t serve frappuccinos like the Starbucks on the next block. It may not boast an extensive menu of pastries and sandwiches. What this local shop does offer is a certain level of intimacy and connection. Each server knows your usual order by heart and even the owner […]
If you’re going up against big players in your market, automation can save time and money while collecting big-data insights for your small business. Let’s face it: It can be overwhelming to keep up with new digital-marketing strategies, social media, drip campaigns and all the other emerging opportunities in the world of marketing technology. There’s so much […]
You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the road from awareness to purchase decision. Our world is fast-paced and attention spans […]
Small business owners have a lot on their plate. Oftentimes they’re doing it all – ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind. Small business owners have a lot on their plate. Oftentimes they’re doing it all – ordering inventory, responding to customers, managing employees. Marketing their […]
Why it’s so much more than updating a logo and design elements. Any marketer that has been through a brand refresh has likely imagined the same nightmare scenario. After a lot of hard work, sweat and tears, you launch your new and improved brand, but it misses the mark. The brand upgrade gets reviewed as just a […]
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