5 exercises to find your brand’s voice
Each day, consumers are bombarded with a cacophony of brands. Taglines and slogans shout from TV, radio and the Internet; they vie for attention on store shelves and billboards. It can be difficult for consumers to make sense of the noise, and it can be even more difficult for brands to be heard. Brands with […]
Five Time Management Techniques
Technique #1: Make and use lists. There is not a single time management discipline or system on earth that doesn’t revolve around making and using lists. You cannot carry it all in your head. For years, I’ve operated with four basic lists: My Schedule.This is for the entire year, day by day. Things-to-Do List. This is a […]
Want to build relationships? Find ways to laugh together! (3 min read)
A new study finds that laughter is the key to creating social bonds. Humor and laughter can be incredibly effective tools in the workplace. A study from Harvard and the University of Pennsylvania found that people who were comfortable cracking jokes in the office were perceived as more confident and competent. Another study, from VU […]
Why big companies need to act with a startup mentality when it comes to product launches (5 min read)
Top brands should remain agile and not be scared to admit when a formula is no longer working, according to marketers from Nokia, Lego and FatFace. The brands were speaking at a Launch 360 event, hosted by agency Five by Five, in London last week (11 May), where Sara Holt, digital marketing director at Lego, […]
The most…refreshing collaboration for lemon8 and Loux
A very important collaboration in the soft drinks sector for lemon8 with the largest Greek soft drink and juice company, Loux. More specifically, lemon8, a leader in Business Consulting, undertook the visualization, creation and design for the brand new product’s, Loux plus ‘n light special campaign ‘’Yes!You can’’, during the latest event in the Diabetic Village. […]
How to sell to millennials (6 min read)
Retailers need to pay special attention to this group! Millennials, born between 1981 and 1997, now number greater than 75 million and have become the largest living population, according to recent estimates from the U.S. Census Bureau. Needless to say, they are a very important retail segment. Retailers need to pay special attention to this group and even […]
Why social media is the best thing to happen to marketing automation [infographic]
A marketing automation platform can be one of your most helpful technologies. Those platforms allow marketers to score, nurture, and attribute leads, and brands that use marketing automation on average register a 68% increase in customer engagement and a 77% increase in conversions, according to an infographic by social media management platform Oktopost. But your marketing automation platform […]
Stop! Avoid these 4 mistakes before you put your small business on the map! (5 min read)
While market saturation is often a deterrent for small-business hopefuls, it doesn’t have to be. Here’s how to compete. Imagine you’re a first-time entrepreneur, excited about your product idea and optimistic about the state of the market for small businesses: Your product has been tested and is ready to go, and your launch date has been set, but […]
The marketing of secure payments (6 min read)
Secure payments serve a functional purpose in your business, but they can also serve double duty as a marketing benefit -particularly now that so many customers have experienced card fraud or security breaches. Here are a few ideas on how you can incorporate the fact that you offer secure payments into your marketing campaigns. Prove […]
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