19Ιούλ

Creating sales presentations that convince prospects to buy

Find out more about one of the best organizational structures for any presentation, and learn how to apply it to make positive changes, deliver presentations that will be remembered, and drive results. If the goal of your presentation is persuasion, let me introduce you to my favorite organizational structure for any presentation given for the […]

17Ιούλ

5 steps to becoming a more recognizable brand

Grow your business with these simple tips. Do you have a favorite lunch spot? Maybe a cafe that once made a great impression on you? If so, that’s the power of branding at work. Your brand image is often the difference between having a lifelong relationship with loyal customers and never being discovered at all. […]

13Ιούλ

7 pieces of information necessary for any marketing strategy

Successful marketing campaigns don’t just appear out of thin air. But the planning phase is especially crucial. Starting a new marketing strategy is exciting. You’ll get to come up with creative new ideas, see your brand applied in new contexts and in new ways, and hopefully see a positive ROI that makes all your peers […]

13Ιούν

Three strategic marketing and sales mistakes to avoid in 2017

The year is nearly halfway through, and you may already be feeling you’re behind in reaching the organization’s ambitious 2017 revenue goals. No reason to worry yet, but before your anxiety turns into a mid-year panic attack, it’s a good idea to keep your eye on a few key strategic areas. The following three, when […]