05Νοέ

20 tips to organically market your brand on Instagram (Infographic)

To market yourself or your brand on Instagram, there are many ways to get huge followings and user engagement without buying followers. Harnessing the platform’s digital tools, from hashtags to filters, develops a brand aesthetic and drives increased traffic to your profile. Instagram also boosts your brand’s visibility with tools to seamlessly share via other […]

25Οκτ

Why social media is the best thing to happen to marketing automation [infographic]

A marketing automation platform can be one of your most helpful technologies. Those platforms allow marketers to score, nurture, and attribute leads, and brands that use marketing automation on average register a 68% increase in customer engagement and a 77% increase in conversions, according to an infographic by social media management platform Oktopost. But your marketing automation platform […]

05Οκτ

10 social media trends to prepare for in 2018 (6 min read)

Powerful social-media trends affecting both users and brands are strengthening and accelerating. In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, […]

11Σεπ

5 strategies for getting press for your small business

Small business owners have a lot on their plate. Oftentimes they’re doing it all – ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind. Small business owners have a lot on their plate. Oftentimes they’re doing it all – ordering inventory, responding to customers, managing employees. Marketing their […]

14Ιούλ

Two influential Gen Zers explain how to market to young consumers

The best marketers are those who are most in tune with their customers. They understand what consumers want, when they want it and how they want it delivered. Of course, this level of understanding is much easier to discuss than achieve. It’s often challenging to figure out what motivates a consumer. Lately, top brands and […]