To market yourself or your brand on Instagram, there are many ways to get huge followings and user engagement without buying followers. Harnessing the platform’s digital tools, from hashtags to filters, develops a brand aesthetic and drives increased traffic to your profile. Instagram also boosts your brand’s visibility with tools to seamlessly share via other […]
A marketing automation platform can be one of your most helpful technologies. Those platforms allow marketers to score, nurture, and attribute leads, and brands that use marketing automation on average register a 68% increase in customer engagement and a 77% increase in conversions, according to an infographic by social media management platform Oktopost. But your marketing automation platform […]
Powerful social-media trends affecting both users and brands are strengthening and accelerating. In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, […]
Small business owners have a lot on their plate. Oftentimes they’re doing it all – ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind. Small business owners have a lot on their plate. Oftentimes they’re doing it all – ordering inventory, responding to customers, managing employees. Marketing their […]
The best marketers are those who are most in tune with their customers. They understand what consumers want, when they want it and how they want it delivered. Of course, this level of understanding is much easier to discuss than achieve. It’s often challenging to figure out what motivates a consumer. Lately, top brands and […]
Hey, all you food entrepreneurs out there: You need to take note and get in on the act, quickly. The term «Food Porn,» believe it or not, wasn’t coined in the age of Instagram, but was in fact first entered into the cultural vortex by feminist critic Rosalind Coward, in her 1984 book Female Desire. Food porn, […]
Είναι η εικονική πραγματικότητα το -next big think- στα social media; Ας δούμε το παρακάτω γράφημα!