11Ιούν

5 places to use storytelling in your marketing to drive sales

Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after. Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, […]

25Οκτ

Why social media is the best thing to happen to marketing automation [infographic]

A marketing automation platform can be one of your most helpful technologies. Those platforms allow marketers to score, nurture, and attribute leads, and brands that use marketing automation on average register a 68% increase in customer engagement and a 77% increase in conversions, according to an infographic by social media management platform Oktopost. But your marketing automation platform […]

04Σεπ

7 steps to winning new customers

Every business needs a sustainable influx of customers if it wants to be successful. All entrepreneurs need to master the ability to win new customers. How well you can introduce new clients to your business, irrespective of its sector and size, will determine the level of success and longevity you are likely to have. In reality, there are literally hundreds […]

19Ιούλ

Creating sales presentations that convince prospects to buy

Find out more about one of the best organizational structures for any presentation, and learn how to apply it to make positive changes, deliver presentations that will be remembered, and drive results. If the goal of your presentation is persuasion, let me introduce you to my favorite organizational structure for any presentation given for the […]

12Ιούλ

5 ways to generate -Word of Mouth- as a small business

Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family. Humans rely on their network to make decisions about where to go, what to do and what to buy. Ninety-two percent of consumers trust referrals from people […]

11Ιούλ

3 things you should do for every sales campaign

You can have the best sales piece in the world, but if it’s missing one critical ingredient, it’s guaranteed to fail. You can have the best sales piece in the world, but if it’s missing one critical ingredient, you could see virtually no response to it. We don’t want that to happen. If you want […]

10Ιούλ

How to market your business!

Want to make your company a little more environmentally friendly? Here’s how to do it without sacrificing sales. If you want your business to be more sustainable, you need to market effectively. Whether bringing to market an eco-friendly product, forging innovation within your manufacturing process to reduce environmental impact, or providing services that allow your […]