Top brands should remain agile and not be scared to admit when a formula is no longer working, according to marketers from Nokia, Lego and FatFace. The brands were speaking at a Launch 360 event, hosted by agency Five by Five, in London last week (11 May), where Sara Holt, digital marketing director at Lego, […]
The right technology will create a database that helps you personalize each customer interaction. The concept of shopping has changed dramatically over the decades, with one survey revealing that customers now make 51 percent of their purchases online. For retailers, this has created a push toward a greater online presence, even among businesses specializing in local products. However, […]
All the referral program magic in the world won’t help if your customers don’t like your company enough to send their networks your way. Nielsen data suggests that “Ninety-two percent of consumers trust referrals from people they know.” Combine that fact with the way startup-world unicorns Uber, Airbnb and others have used incentivized referrals to drive their viral growth, and […]
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