20Ιούλ

Why your retail business needs CRM software

The right technology will create a database that helps you personalize each customer interaction. The concept of shopping has changed dramatically over the decades, with one survey revealing that customers now make 51 percent of their purchases online. For retailers, this has created a push toward a greater online presence, even among businesses specializing in local products. However, […]

04Ιούλ

The 5 factors that make customer-referral programs fail

All the referral program magic in the world won’t help if your customers don’t like your company enough to send their networks your way. Nielsen data suggests that “Ninety-two percent of consumers trust referrals from people they know.” Combine that fact with the way startup-world unicorns Uber, Airbnb and others have used incentivized referrals to drive their viral growth, and […]