A floundering marketing strategy isn’t failure, but ignoring reality and refusing to adjust will be. No entrepreneur has a perfect first marketing campaign. Even if you’re experienced as a marketer or entrepreneur, you can’t really dial things in until you have data to inform your campaign. So let’s say you have a marketing strategy that’s, for […]
There’s a lot to learn from one of the world’s largest tech companies! Source: www.entrepreneur.com
For strategic advantage and breakthrough innovation, build diverse teams that take an empathetic view of the customer experience. Apple’s iPad, Nike’s Flyknit sneakers, Hint Water. Creative design delivered the breakthrough success of all of these products. Instead of starting with an existing formula already in the market, the designers focused on an unmet need: to […]
A marketing automation platform can be one of your most helpful technologies. Those platforms allow marketers to score, nurture, and attribute leads, and brands that use marketing automation on average register a 68% increase in customer engagement and a 77% increase in conversions, according to an infographic by social media management platform Oktopost. But your marketing automation platform […]
Secure payments serve a functional purpose in your business, but they can also serve double duty as a marketing benefit -particularly now that so many customers have experienced card fraud or security breaches. Here are a few ideas on how you can incorporate the fact that you offer secure payments into your marketing campaigns. Prove […]
Video is one of the best way to engage and attract customers on the social platform. Today, one of the best ways to engage customers is through video. Facebook videos can be a great, cost-effective way to do that. Creating a Facebook video campaign sounds daunting, but with a few easy tips and tricks, you’ll be able to […]
At its core, marketing is a form of communicating with consumers in the hopes of selling them a product or service. However, it’s often a complicated dance of finding new and exciting ways to entice customers. In this social-media-dominated world, the choreography is increasingly detail-oriented and high-tech. Yet it’s for this very reason that the most powerful […]
Consider, for a moment, your local coffee shop. It doesn’t serve frappuccinos like the Starbucks on the next block. It may not boast an extensive menu of pastries and sandwiches. What this local shop does offer is a certain level of intimacy and connection. Each server knows your usual order by heart and even the owner […]
You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the road from awareness to purchase decision. Our world is fast-paced and attention spans […]
Why it’s so much more than updating a logo and design elements. Any marketer that has been through a brand refresh has likely imagined the same nightmare scenario. After a lot of hard work, sweat and tears, you launch your new and improved brand, but it misses the mark. The brand upgrade gets reviewed as just a […]
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