25Οκτ

Why social media is the best thing to happen to marketing automation [infographic]

A marketing automation platform can be one of your most helpful technologies. Those platforms allow marketers to score, nurture, and attribute leads, and brands that use marketing automation on average register a 68% increase in customer engagement and a 77% increase in conversions, according to an infographic by social media management platform Oktopost. But your marketing automation platform […]

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20Σεπ

5 ways marketing automation helps startups succeed

If you’re going up against big players in your market, automation can save time and money while collecting big-data insights for your small business. Let’s face it: It can be overwhelming to keep up with new digital-marketing strategies, social media, drip campaigns and all the other emerging opportunities in the world of marketing technology. There’s so much […]

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