Small business owners have a lot on their plate. Oftentimes they’re doing it all – ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind. Small business owners have a lot on their plate. Oftentimes they’re doing it all – ordering inventory, responding to customers, managing employees. Marketing their […]
Don’t hire an influencer for your social media marketing until you’ve considered these six things. Influencer marketing is rapidly growing in popularity and demand — there isn’t a more powerful marketing channel for driving brand awareness. Brands are quickly understanding that a successful campaign can’t just be thrown together — there are many components that […]
The best marketers are those who are most in tune with their customers. They understand what consumers want, when they want it and how they want it delivered. Of course, this level of understanding is much easier to discuss than achieve. It’s often challenging to figure out what motivates a consumer. Lately, top brands and […]
No, influencer marketing doesn’t have to be expensive. And, no, you needn’t always compensate influencers. Whom would you rather get advice from: a close friend or a brand? The answer for most people is, obviously, a friend. And, given the ever-widening transparency on the web, the definition of “friend” is expanding to include influencers. Influencers […]
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