27Μαρ

Embrace design thinking to create more relevant marketing

For strategic advantage and breakthrough innovation, build diverse teams that take an empathetic view of the customer experience. Apple’s iPad, Nike’s Flyknit sneakers, Hint Water. Creative design delivered the breakthrough success of all of these products. Instead of starting with an existing formula already in the market, the designers focused on an unmet need: to […]

22Σεπ

Keep your customers as close as family

Consider, for a moment, your local coffee shop. It doesn’t serve frappuccinos like the Starbucks on the next block. It may not boast an extensive menu of pastries and sandwiches. What this local shop does offer is a certain level of intimacy and connection. Each server knows your usual order by heart and even the owner […]

04Σεπ

7 steps to winning new customers

Every business needs a sustainable influx of customers if it wants to be successful. All entrepreneurs need to master the ability to win new customers. How well you can introduce new clients to your business, irrespective of its sector and size, will determine the level of success and longevity you are likely to have. In reality, there are literally hundreds […]

10Ιούλ

How to market your business!

Want to make your company a little more environmentally friendly? Here’s how to do it without sacrificing sales. If you want your business to be more sustainable, you need to market effectively. Whether bringing to market an eco-friendly product, forging innovation within your manufacturing process to reduce environmental impact, or providing services that allow your […]

06Ιούλ

5 key tips to improve conversion rates

Mastering the art of the sale isn’t just about enticing potential customers to engage with your business, but about keeping them moving down the sales funnel all the way to the contract’s dotted line. Within this sales funnel, many businesses get lost. While they’re able to generate qualified leads, they aren’t able to transform those potential customers […]

04Ιούλ

The 5 factors that make customer-referral programs fail

All the referral program magic in the world won’t help if your customers don’t like your company enough to send their networks your way. Nielsen data suggests that “Ninety-two percent of consumers trust referrals from people they know.” Combine that fact with the way startup-world unicorns Uber, Airbnb and others have used incentivized referrals to drive their viral growth, and […]