Consider, for a moment, your local coffee shop. It doesn’t serve frappuccinos like the Starbucks on the next block. It may not boast an extensive menu of pastries and sandwiches. What this local shop does offer is a certain level of intimacy and connection. Each server knows your usual order by heart and even the owner […]
Customer experience is critical. Getting it right is more than just a tech fix, success extends to the very language you use. Communication is at the heart of human interaction, and it can make or break a business. Being able to communicate effectively with customers can lead to increased sales, repeat business and referrals. On the other […]
Businesses are increasingly using customer experience to differentiate their brand yet 30% of senior leaders are confused about who should take ownership of it. Chief marketing officers and other C-suite executives are unclear who should be in charge of the customer experience. This confusion is a key challenge for 30% of the UK and US marketers, CEOs and chief customer officers surveyed by software […]
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