For strategic advantage and breakthrough innovation, build diverse teams that take an empathetic view of the customer experience. Apple’s iPad, Nike’s Flyknit sneakers, Hint Water. Creative design delivered the breakthrough success of all of these products. Instead of starting with an existing formula already in the market, the designers focused on an unmet need: to […]
Technique #1: Make and use lists. There is not a single time management discipline or system on earth that doesn’t revolve around making and using lists. You cannot carry it all in your head. For years, I’ve operated with four basic lists: My Schedule.This is for the entire year, day by day. Things-to-Do List. This is a […]
Do you ever question whether you’re doing all you can for your content strategy? Do you get the sense that your peers are outperforming you? Entrepreneurs are usually a brand’s first marketer. On average, about 28 percent of an organization’s entire marketing budget is spent on content marketing, making it one of the most significant marketing strategies […]
Social media