Every campaign is unique in its details but all the successful ones share the same key ingredients. There is a recipe you can follow for a successful campaign that will satisfy your audience. While you may need to tweak some of the ingredients to add a new element — each time you make this recipe, there’s a good chance it will […]
While market saturation is often a deterrent for small-business hopefuls, it doesn’t have to be. Here’s how to compete. Imagine you’re a first-time entrepreneur, excited about your product idea and optimistic about the state of the market for small businesses: Your product has been tested and is ready to go, and your launch date has been set, but […]
You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the road from awareness to purchase decision. Our world is fast-paced and attention spans […]
The right technology will create a database that helps you personalize each customer interaction. The concept of shopping has changed dramatically over the decades, with one survey revealing that customers now make 51 percent of their purchases online. For retailers, this has created a push toward a greater online presence, even among businesses specializing in local products. However, […]
Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family. Humans rely on their network to make decisions about where to go, what to do and what to buy. Ninety-two percent of consumers trust referrals from people […]
You can have the best sales piece in the world, but if it’s missing one critical ingredient, it’s guaranteed to fail. You can have the best sales piece in the world, but if it’s missing one critical ingredient, you could see virtually no response to it. We don’t want that to happen. If you want […]
It’s natural that small business owners would associate the notion of branding only with big corporations. That couldn’t be further from the truth. We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for “more”) and “Because You’re Worth It.” These slogans have become synonymous with the brands they represent, so it’s natural […]
Want to make your company a little more environmentally friendly? Here’s how to do it without sacrificing sales. If you want your business to be more sustainable, you need to market effectively. Whether bringing to market an eco-friendly product, forging innovation within your manufacturing process to reduce environmental impact, or providing services that allow your […]
Mastering the art of the sale isn’t just about enticing potential customers to engage with your business, but about keeping them moving down the sales funnel all the way to the contract’s dotted line. Within this sales funnel, many businesses get lost. While they’re able to generate qualified leads, they aren’t able to transform those potential customers […]
Get your body moving or try something new before your next brainstorming session. Your daring mindset will follow you back to the office and inspire something great. Creativity is essential to your business strategy. I’m not talking about using sales and marketing creatively. I’m talking about using your creativity to market and sell. There’s a […]
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