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Home - newsroom. - Page 10
20Ιούν

Why you should launch a brand, not a product!

Five reasons brands are what really matter to your consumers and your bottom line. Contrary to what many entrepreneurs may think, a product is not a brand. Many companies just starting out launch products — a new
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16Ιούν

6 Tips to Help Any Company Connect With College Students

How can you connect with millennials and Gen Z? College students represent an exciting market opportunity for many brands. These students, usually aged 18-24 years old, are just starting to create what could be life-long relationships with
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25Οκτ

Why social media is the best thing to happen to marketing automation [infographic]

A marketing automation platform can be one of your most helpful technologies. Those platforms allow marketers to score, nurture, and attribute leads, and brands that use marketing automation on average register a 68% increase in customer engagement
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14Νοέ

Why big companies need to act with a startup mentality when it comes to product launches (5 min read)

Top brands should remain agile and not be scared to admit when a formula is no longer working, according to marketers from Nokia, Lego and FatFace. The brands were speaking at a Launch 360 event, hosted by
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13Ιούν

Three strategic marketing and sales mistakes to avoid in 2017

The year is nearly halfway through, and you may already be feeling you’re behind in reaching the organization’s ambitious 2017 revenue goals. No reason to worry yet, but before your anxiety turns into a mid-year panic attack,
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13Ιούν

Five ways brands can better manage millennials in the workplace

Millennials will account for 50% of the global workforce within the next four years so brands need to understand how to manage them more effectively. That means creating a collaborative environment where people are continually challenged so they
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LATEST NEWS

  •
    5 sales lessons my grandfather taught me
    Ιαν 07, 2019 By lemon8
  • 7 ways to correct a failing marketing strategy
    Νοέ 22, 2018 By lemon8
  • 20 tips to organically market your brand on Instagram (Infographic)
    Νοέ 05, 2018 By lemon8
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